Kentro Thessalonikis
View PropertiesThessaloniki City Center: A Complete Guide for Investors and Residents
The center of Thessaloniki is the most vibrant and historically rich core of the city. Here, culture, student life, tourism, and real estate value come together, offering unique opportunities. From Kamara to the White Tower, and from the Historic Center to Vardaris, each area has its own character and investment appeal.
Kamara – The Student Heart of the City
Kamara is synonymous with student life in Thessaloniki. Its proximity to Aristotle University, nearby monuments such as Rotunda, and strong commercial activity make it ideal for student housing and small-scale investments.
The market focuses mainly on renovated small apartments and studios, which are popular for long-term leases or Airbnb, providing high returns. Older buildings from the 1960s–1980s dominate the stock, offering renovation opportunities and lower entry costs.
Historic Center – Urban Vitality and Tourism Value
Thessaloniki’s Historic Center includes areas such as Aristotelous Square, Ladadika, Valaoritou, and Rotunda. It is a location full of movement, commerce, and tourist interest.
The most attractive properties are renovated small apartments, lofts, and preserved buildings, which are used both for residential purposes and tourism exploitation. Short-term rentals via Airbnb are particularly widespread, with high occupancy rates throughout the year.
White Tower – Landmark of Prestige and Premium Real Estate
The area around the White Tower is a premium location, offering apartments with sea views and strong real estate value. It combines culture, tourism, and luxury living.
The market here includes renovated apartments, a limited number of newly built residences at high prices per sq.m., and office/commercial spaces. Demand for tourist apartments and boutique rentals remains steadily high, with excellent returns through Airbnb.
Vardaris – Historic Gateway with Growth Potential
Vardaris is Thessaloniki’s western gateway, with cultural identity and growing investment interest. Prices per sq.m. are lower than in other central areas, creating strong prospects for capital appreciation.
The market is focused on older apartments for renovation, ground-floor commercial properties, and tourist studios, while investors see significant development potential. Proximity to the Port, Courthouses, and Egnatia Street enhances its strategic position further.
Conclusion – The Center as a Stable Choice
Thessaloniki’s city center is not only a place of history and culture but also one of the most dynamic real estate markets. From the student-driven Kamara to the premium White Tower, the Historic Center, and the developing Vardaris, each area caters to different resident and investor profiles.
ReWize – Your Partner in Thessaloniki Center
ReWize is actively present in all central areas of Thessaloniki, offering:
- Consulting for property purchases and sales
- Investment yield assessments
- Renovation and technical advisory
- Access to exclusive listings in the city center
With deep knowledge of the local market and expertise in Thessaloniki’s real estate, we are your strategic partner for every move in the heart of the city.