How AI is Transforming Real Estate | Automation, Smart Buildings & Data

How Artificial Intelligence is Disrupting the Real Estate Industry

Artificial intelligence (AI) has entered the world of real estate with force, not only to automate processes but also to radically transform the experience of owners, tenants, and managers. The technological landscape of the property market is evolving, becoming both a lifestyle and business phenomenon, with Greece following this global trend.

What’s Changing?

• Automation and cost reduction: AI takes over the most time-consuming and bureaucratic tasks, such as rent management and repair requests, freeing up resources and time for more strategic actions.
• AI instead of… agents?: Virtual agents — digital representatives who interact with prospective tenants or buyers — can now cover part of the broker’s role, creating new opportunities for startups and investors.
• Enhanced user experience: AI streamlines property search, accelerates vacancy filling, and improves customer service — starting from the very first click.

The 4 Core Impacts of AI on the Real Estate Market

According to Dimitris Melachroinos, CEO of Spitogatos Group, at the Premium Real Estate Forum, AI is expected to bring significant change across four pillars of property search:

• Automated content: Descriptions, tags, and SEO-friendly texts are generated automatically, improving relevance and discoverability.
• Process optimization: From rentals to document handling, AI automates workflows, detects fraud, and speeds up execution.
• Personalized search recommendations: Algorithms guide users to the best options, even when their criteria aren’t precisely defined.
• Trend prediction: AI leverages data to forecast future market developments, offering a competitive edge.

Despite these changes, the human factor remains irreplaceable — especially in decisions with high emotional, legal, or strategic weight.

Technology and Location: AI Creates New Market Zones

According to JLL and related studies:

• Growing demand for AI-ready properties: “Smart buildings,” data centers, and energy-efficient infrastructures are reshaping real estate.
• Investment in technical real estate: The rising need for data centers, cloud facilities, and AI labs is driving high demand for space in tech hubs.
• Task automation in numbers: Generative AI could automate up to 40% of tasks in the REIT sector worldwide.

Final Note – Lifestyle Meets Tech

Artificial intelligence is not just a trend: it is a driver of change with practical, everyday, and strategic impact on real estate. From automating services to forecasting investment moves, AI is redefining what it means to “live” and “invest.”